COOKIE POLICY – UK GDPR & Regulation (EU) 2016/679
IT’S PROHIBITED ANY USE, PARTIAL OR WHOLE REPRODUCTION OF OUR COOKIE POLICY. © 2018–2026 All Rights Reserved
This Cookie Policy describes the policies and procedures of OBSIDIAN CROWN®, a Luxury Fashion Registered Brand headquartered in Mayfair, London, UK, regarding the use of cookies and other tracking technologies across our e-commerce boutique, mobile platforms, and private client digital environments (hereinafter “OBSIDIAN CROWN® sites”).
Discretion, exclusivity, and privacy are foundational values of our Maison. We are committed to ensuring that your digital experience is protected, transparent, and refined. This includes providing clear information about the data we collect via cookies when you visit our online store, digital concierges, or interact with our virtual collections.
This policy explains what cookies are, how we utilize them, the specific categories of cookies we deploy, and how you can manage or delete your tracking preferences independently.
If you have any further inquiries regarding our cookie usage, please reach out to our dedicated concierge team by selecting “Privacy & Cookie Inquiries” through our official contact channels.
For comprehensive information on how your personal data is securely processed, please consult our official OBSIDIAN CROWN® Privacy Policy.
What is a cookie?
Cookies are small text files stored by your browser on your computer or mobile device. A cookie allows our platform to remember your language choices, boutique selections, and personal preferences across different sessions or subsequent visits, providing a seamless and tailored luxury shopping experience.
Most modern web browsers accept cookies automatically, but users retain full control to adjust their privacy settings. Please see the “Managing cookies” section below for detailed instructions.
We also collaborate with select premium third-party service providers who may set cookies on your device via our website to facilitate safe payment processing, logistics tracking, or high-end customer support features.
Cookie categorization
To help you manage your digital profile, we classify our cookies into three main layers:
- Required (Essential) Cookies: Strictly necessary for the operational core of the boutique (e.g., maintaining shopping bag memory and secure checkout routing).
- Analytics Cookies: Help us measure traffic, understand how clients navigate the site, and continuously elevate our performance.
- Targeting or Advertising Cookies: Used to deliver highly tailored digital campaigns relevant to your aesthetic interests across curated luxury networks and limit repetitive ad visibility.
Details of Cookies Used
Below is an indicative list of the primary cookies deployed on OBSIDIAN CROWN® platforms:
| Cookie Name | Category | Purpose | Retention Period |
|---|---|---|---|
| obsidian_session | Essential | Maintains private client login and active shopping cart session | Session |
| cookieconsent_status | Essential | Stores user’s individual cookie consent preferences | 1 year |
| _ga | Analytics | Google Analytics – Unique user performance mapping | 2 years |
| _gid | Analytics | Google Analytics – Session navigation patterns | 24 hours |
| _gat_gtag | Analytics | Google Analytics – Request rate throttling for platform stability | 1 minute |
| _fbp / fr | Advertising | Meta (Facebook/Instagram) – Tailored luxury ad targeting | 3 months |
| muc_ads | Targeting | X (Twitter) – Premium content preferences and integration | Session |
Other tracking technologies
We may occasionally use web beacons, secure pixels, and localized tokens to analyze the success of our private email invitations or seasonal collection drops. These technologies rely on underlying cookie frameworks; consequently, disabling non-essential cookies will automatically restrict their tracking capabilities.
How do I consent to cookies?
Essential cookies are required for baseline website functionality and are always active by default. All non-essential categories (analytics, targeting, behavioral advertising) are blocked automatically until you grant explicit, affirmative consent. You can modify or revoke your cookie choices at any absolute moment by opening our dedicated Cookie Settings Panel.
Choosing to block non-essential analytics or targeting cookies will not prevent you from browsing or purchasing from our Maison, though it may limit the level of personalized content or product recommendations presented to you.
Third-party cookies
Select specialized services embedded on our site (such as high-security anti-fraud transaction checks from Stripe, PayPal routing, or dynamic concierge chats) are operated by premium third parties. Because we do not directly control the technical cycles of these cookies, we advise reviewing their specific privacy regulations on their respective corporate websites.
Managing cookies
Beyond our automated Cookie Settings Panel, you can alter cookie storage parameters directly through your operating browser. Below are direct corporate links for browser configuration management:
More information
To deepen your understanding of tracking technologies and learn more about consumer opt-out networks, please visit these independent resources:
www.allaboutcookies.org
www.yourchoicesonline.com
www.networkadvertising.org
Legal Information & Contact
Under the UK GDPR and EU data protection frameworks, the official Data Controller responsible for processing data gathered via cookies is:
- Maison: OBSIDIAN CROWN® Data Protection Team
- Email: privacy@obsidiancrown.co.uk
- Location: Mayfair, London, United Kingdom
Last updated: July 20, 2026
IT’S PROHIBITED ANY USE, PARTIAL OR WHOLE REPRODUCTION OF OUR COOKIE POLICY. © 2018–2026 All Rights Reserved